Eliminating those users that aren’t using the system and therefore managing your licensing fees is another critical step. We will identify key areas to be included in your user access reviews.
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| Cookie name | Default expiration time | Description |
|---|---|---|
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| _gid | 24 hours | Used to distinguish users. |
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| Cookie name | Default expiration time | Description |
|---|---|---|
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| _gid | 24 hours | Used to distinguish users. |
| _ga_<container-id> | 2 years | Used to persist session state. |
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| visitor_id<accountid> | The visitor cookie includes a unique visitor ID and the unique identifier for your account. For example, the cookie name visitor_id12345 stores the visitor ID 1010101010. The account identifier, 12345, makes sure that the visitor is tracked on the correct Pardot account. The visitor value is the visitor_id in your Pardot account. This cookie is set for visitors by the Pardot tracking code. |
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| lpv<accountid> | This LPV cookie is set to keep Pardot from tracking multiple page views on a single asset over a 30-minute session. For example, if a visitor reloads a landing page several times over a 30-minute period, this cookie keeps each reload from being tracked as a page view. |
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