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ISO 37001 – The new norm?
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Cookie name | Default expiration time | Description |
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_ga | 2 years | Used to distinguish users. |
_gid | 24 hours | Used to distinguish users. |
_ga_<container-id> | 2 years | Used to persist session state. |
_gac_gb_<container-id> | 90 days | Contains campaign related information. If you have linked your Google Analytics and Google Ads accounts, Google Ads website conversion tags will read this cookie unless you opt-out. Learn more. |
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pi_opt_in<accountid> | If Tracking Opt-in preferences is enabled, the pi_opt_in cookie is set with a true or false value when the visitor opts in or out of tracking. If a visitor opts in, the value is set to true , and the visitor is cookied and tracked. If the visitor opts out or ignores the opt-in banner, the opt-in cookie value is set to false . The visitor cookie is disabled, and the visitor is not tracked. |
visitor_id<accountid>-hash | The visitor hash cookie contains the account ID and stores a unique hash. For example, the cookie name visitor_id12345-hash stores the hash “855c3697d9979e78ac404c4ba2c66533”, and the account ID is 12345. This cookie is a security measure to make sure that a malicious user can’t fake a visitor from Pardot and access corresponding prospect information. |
lpv<accountid> | This LPV cookie is set to keep Pardot from tracking multiple page views on a single asset over a 30-minute session. For example, if a visitor reloads a landing page several times over a 30-minute period, this cookie keeps each reload from being tracked as a page view. |
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